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Fundraise & Recycle Blog

Major Brands Are Changing How They Think About Clothing

Written by:
Published on
29.7.2026
Major Brands Are Changing How They Think About Clothing

Textile recycling is changing.

What was once viewed as something happening on the fringes of the fashion industry is becoming an increasingly important part of how major brands think about the future of clothing.

Some of the biggest names in fashion are investing in take-back schemes, resale programmes and more circular approaches to clothing – and it sends a clear message.

Textile recycling is here to stay.

Major brands are changing how they think about clothing

Primark has introduced its Textile Takeback scheme, providing customers with opportunities to donate pre-loved clothing and textiles through collection points across the UK and Europe.

Levi’s has also explored ways of extending the life of clothing through its SecondHand programme, encouraging customers to trade in eligible pre-owned denim rather than simply treating unwanted clothing as waste.

Meanwhile, The North Face has developed its own circular initiatives, including take-back programmes designed to give clothing another opportunity through refurbishment, resale and recycling.

These are very different businesses, but the direction of travel is remarkably similar.

The traditional model of buy it, wear it and throw it away is being challenged.

Instead, the conversation is increasingly about keeping textiles in circulation for longer and finding better solutions for clothing when its first owner no longer wants it.

But textile recycling isn't just for global brands

This shift creates an opportunity far beyond the fashion industry.

Schools, charities, community groups, businesses and other organisations can all play their part – and they don't need the resources of a multinational company to get started.

That's where Fundraise & Recycle comes in.

Our clothes banks provide organisations with a simple way to encourage their communities to recycle unwanted clothing while simultaneously creating an ongoing source of fundraising.

Instead of supporters being asked to donate more money, they can donate something they already have sitting at home.

Old jeans. Unwanted coats. Children's clothes that no longer fit. Shoes that haven't been worn for months.

Individually, these items might not seem particularly significant.

Collectively, they can make a real difference.

Turning sustainability into fundraising

For organisations, textile recycling can deliver two benefits at the same time.

It provides communities with a convenient way to deal with unwanted clothing more responsibly, while the kilograms collected through the clothes bank generate funds for the organisation hosting it.

We've seen first-hand what that can achieve, with Fundraise & Recycle partners generating thousands of pounds towards everything from student enrichment programmes and playground improvements to youth projects and wider community activities.

And unlike a one-off fundraising event, a clothes bank can remain in place throughout the year.

Every wardrobe clear-out becomes another opportunity to contribute.

Join the movement

When organisations such as Primark, Levi’s and The North Face are investing in ways to keep clothing in circulation for longer, it's clear that attitudes towards unwanted textiles are changing.

But creating a more sustainable future isn't something that should be left solely to major corporations.

It can start with a school.

A charity.

A community centre.

A local business.

Or simply one person deciding that the clothes they no longer wear deserve a better destination than the bin.

Textile recycling isn't a passing trend. It's part of the future – and your organisation can be part of it.

At Fundraise & Recycle, we're helping organisations turn that future into something that doesn't just benefit the environment, but generates valuable funds for the communities they serve.

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